Whether you’re embracing the app or slightly apprehensive about it all, you can find out how Google Translate works and how suitable it is for your translation needs in this article.

Google recently unveiled its new Pixel buds, wireless headphones which work in synchrony with your phone to translate speech in real-time out-loud. The feature currently works with 40 languages, meaning users can cross language barriers like never before. An instant translator in your pocket is certainly handy, but many people are very wary of machine translation (and rightly so).

The technology behind Google Translate

Google Translate is based on both neural machine translation (NMT) and human contribution via its Translate Community.

Fully understanding NMT requires a bit of background knowledge about neural networks and deep learning (more on these in a forthcoming post). In a nutshell, NMT uses millions of sentences previously translated by humans to make links such as gender and number agreement between words at sentence level and then ‘learns’ how to translate similarly structured sentences in the future. Google announced their own version of the system, Google Neural Machine Translation (GNMT), in September 2016 which marked a significant advance on previous methods such as statistical-based machine translation.

The Google Translate Community works on a similar basis to Google’s Local Guides who provide reviews and information such as opening times and prices for cafés, restaurants and attractions on Google. The Translate Community is made up of volunteers who review translations and offer short translations of a few sentences. So far, 3.5 million people have made 90 million contributions which have been fed into the translation machine, which ultimately helps it learn more. But (and this is a huge but), the GNMT is still learning and does not pick up linguistic subtleties perceptible only to the human ear.

Is the translation any good?

The quality of the translation very much depends on the language pair in question, the content of the text and what the translation intends to be used for.

Google’s own research on the quality of its neural machine translation showed that the quality of translation between Indo-European languages was very high indeed. However, for other language pairs, such as between English and Chinese, the standard remained lower despite some improvements. Moreover, the sentences used to test the GMNT were fairly short and simple and are not of the complexity that we often deal with day-to-day at Sure Languages.

For users wishing simply to understand basic language, such as tourists asking directions or requesting basic information, Google will probably translate the content pretty accurately and fulfil the purposes of the translation. On the other hand, if the user’s needs are a little more sophisticated or if the text is a little more nuanced, internet translation just won’t cut it. If a text contains complex syntax, idioms or content which needs to be made suitable for a specific locale, a human translator who is sensitive to the linguistic nuances and cultural norms of the source and target languages and countries is required. Otherwise, the translation may end up sounding humorous at best, and its impact could be potentially damaging at worst.

What is more, the translations produced by Google quite often sound correct in the target language (i.e. they are largely grammatically sound). This can be potentially misleading for users as it obscures other errors. If words are missed out or translated incorrectly, there is often no way for a non-bilingual to know as the sentence will read well overall.

How we work

The translations we manage here at Sure Languages require translators sensitive to linguistic and cultural sensibilities to render texts comprehensible, appropriate and appealing for audiences in different locales. This is why everything we do is completed by professional human linguists. 


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Sure Languages is a professional translation company based in the UK. We help businesses from all sectors communicate in over 100 languages through our specialised translation, interpreting and voiceover services.