Cultural Consultancy and Brand Name Testing

Whether you’re planning a global product launch, building brand awareness or increasing international sales, you must first consider the market and audience you are targeting – their mindset, cultural sensitivities and etiquette. Some things to consider include:
  • Brand name checking
  • In-country practice and procedure
  • Demographic inclusion/exclusion
  • Cultural sensitivity and impact
  • Word associations, slang and double meanings
  • Localisation considerations


Language Faux Pas

Our cultural consultancy service is designed to help you avoid the potential pitfalls of marketing your product or business in a foreign market. With a network of contacts in many of the countries across the globe, we can give you sound local knowledge and cultural advice to make your international campaign a complete success.

To find out how our cultural consultancy service could help your business, get in touch with our team today.

Online Quote Request

Source Language Target Language(s)